A SMALL GALLERY of ADVERTISING 78s

This record dates from around 1936. It is a 4" Durium Record made for Shell-Mex & BP Ltd., who were the company set up in the U. K. by the Anglo-Iranian Oil Co. Ltd. and The Royal Durch Shell Group to market the products of both companies in the U.K. BP Plus was a grade of petrol.

This is the reverse side of the BP Plus record. Aeroshell lubricating oil by specially developed by Shell for aeroplane engines.

This record dates from around 1935/6. It is four and seven eighth inches in diameter and advertises a British Thomson Houston refrigerator, which was marketed by the International Refrigerator Co. Ltd. of Regent Street, London.

There is a short narrative on this record in which an actor plays the part of the refrigerator. The home of a middle-class housewife is described first without a refrigerator and then after she has bought her new BTH refrigerator. The housewife now cannot imagine life without her BTH refrigerator. An actress takes the part of the housewife.

This record was issued by the Hollywood film company Warner Brothers to celebrate their Silver Jubilee. Both sides of this 10" record have the same recording. It was probably meant to to be played in cinemas.

This record is a 3" diameter disc issued by Imperial, one of the Crystalate Record Manufacturing Co. Ltd.'s labels. It has the famous Music Hall artiste Albert Whelan extolling the virtues of Marmite, a health giving product based on malt extract. The record was given away to visitors to the Ideal Homes Exhibition in London around 1930.

This record is another Durium-type advertising record dates from around1935. It was made by Sound Distributors Ltd. of London for The Mobil Oil Company Ltd. The Mobil Oil Melody was composed for The Mobil Oil Co. Ltd by Billy Mayerl.

The term "slum" had almost completely dropped out of use by the time I joined the oil industry in the early 1960s.

This is another Durium-type record made by Sound Distributors Ltd. of London. William S. Murphy also advertised on Radio Luxemburg in the 1930s. This record is four and seven-eighth inches in diameter like the Mobil disc shown earlier on.

Murphy's Football Pools were well-known before the last war. The company is no longer in existence.

This is rather an odd 78 record. The backing is soft cardboard whilst the recording is on a transparent plastic surface stuck to the cardboard with glue. The record is 7" in diameter. How this record was issued and distributed I have not yet been able to find out.

The record was manufactured by The Hardy Record Manufacturing Co. Ltd. of London for Nestlé.

This is a 10" vinyl 78rpm record made for the Imperial Tobacco Co. Ltd of the U.K. to advertise their Wills' Woodbine cigarettes. Woodbine were cheap cigarettes and I think the tobacco used consisted of all the off-cuts of the tobacco leaves. The record dates from the late 1950s.

Another advertising 78 can be found in my Gallery of Scottish 78s.

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